Achieve your goals.
Nourish your soul.

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Some days, there's a lot on your mind.

You might have talked it through with someone, saved a piece of advice or kept yourself busy. And still not quite know what you think.

We have those days too. Writing is one way we spend a little time with what's there, even when we don't have an answer.

That's what we hope Edition 2027 can offer: a question each day, somewhere to put your thoughts and a chance to come back to them. It's okay if things are still unresolved when you close the journal.

The Wellness Planner + Journal

True well-being, we believe, is a delicate harmony between achieving goals and nourishing your soul.
One should not come at the expense of the other. 

That’s why we created the I Am Well Journal, a beautiful eco-linen book
that helps you work smarter while caring for your inner world.
Inside, you’ll find yearly visioning, quarterly and monthly reviews, and daily goal-setting
guided by proven tools like the Eisenhower Matrix and Pareto Method.
Every page offers gentle structure and inspiration to help you grow into who you want to be.

Love,
Rachel & Crystal

Discover the I Am Well Method

The Edition 2027 collection

The I am well Journal

One question each day to help you pause and check in with yourself, with space to plan your week and look back.

Available in seven colours.

The “I am well.” Cap

A few familiar words to take with you.

Available in two colours.

Inside Edition 2027

  • Daily Prompt

    Not sure what to write?

    Each dated day has a prompt to help you begin. You might write a few words, make a list or spend longer with a thought. There's no right way to answer.

  • Monthly Themes

    Something to spend a little more time with.

    Each month has a theme, from boundaries and rest to relationships and purpose. You might notice how it shows up in your days, or come back to it when something feels familiar.

  • Keepsake Box

    For things you'd like to remember.

    There's a section at the back for a conversation, a small moment or a few words you want to keep. You can add to it as the year goes on.

  • Matching Linen Pouch

    To take your journal with you.

    Each linen-covered journal comes with a matching linen pouch, whether you're keeping it at home or putting it in your bag.

  • A woman reading a pink notebook with a gold pen, wearing a white shirt under a black sweater with pearl embellishments, in a warm indoor setting.
  • Person sitting at a wooden table with three stacked wellness planner and journal notebooks and a pencil, with a person holding an open book in the background.
  • Open book resting on a closed book on a wooden table, with a shell nearby and a glass of water in the background, partially obscured by blurred green leaves.
  • A woman sitting barefoot in a blue armchair, hugging a green book, in front of a wooden bookshelf filled with books and decorative items.
  • Stacked wellness journals and planners on a table, with a shell on top, in a cozy setting.

Quotes from our Community

  • A woman with straight brown hair wearing a black blazer and red top, smiling in front of a window with a blue sky and cityscape in the background.

    “We live in a complex world with multiple forces and noises pushing us in multiple directions. Creating space for mindfulness helps eliminate these noises to enable us to focus on what is important. I applaud the efforts of this journal in helping us achieve some calm and direction in our hectic lives.”

    - Tan Su Shan, Group CEO, DBS

  • A woman with shoulder-length dark hair wearing a light-colored blazer and a pearl necklace, smiling in front of a blurred background.

    "I love how the journal questions encourage mindful reflecting and clarity.”

    - Rowena Yeo, Chief Technology Officer & Global Vice President, Technology services, Johnson & Johnson

  • A woman smiling in a white dress with earrings outdoors in a desert landscape with mountains and a pink sky at sunset.

    “It’s introduced the habit of reflecting on the highest leveraged work per week + an increased sense of progress, because in a sea of never-ending priorities, it’s good to know we have made progress on the most important items.”

    — Angelyn Tan

  • A smiling young woman with glasses and shoulder-length brown hair standing outdoors near a body of water with tall modern skyscrapers in the background.

    “Made me so much grounded as a person and achieved insane goals — running a full marathon, landing my first job, passing CFA level 1… and now, I’m living the reality that I could only envision a year ago.”

    - Wachel Ng

  • A woman smiling while standing in a bright office or showroom, with white shelves displaying decorative objects and sample materials behind her. She is leaning on a white table with papers, a pen, and a small dish in front of her.

    “It’s been 2 years of journeying with the I Am Well Journal, and it has truly become part of my daily rhythm… Each night, I take a few quiet minutes to plan the one main goal for the next day… Those reflections have not only kept me aligned but have also grown me deeply.”

    - Serene Wu @sundaysdawn

  • “I received my I Am Well journal as a gift from a close friend earlier this year, and it’s easily one of the best gifts I’ve received… It’s helped me slow down, reflect, and ask the important questions… The biggest impact? It gave me the courage to take a leap — shifting gears from a decade in consulting, strategy, and tech to becoming an entrepreneur.”

    - From our community feedback survey

Meet the Founders

The IAMWELL Journal was created by two women passionate about helping people live
with clarity and intention — Rachel Lim and Crystal Lim-Lange.

Rachel is the co-founder of Love, Bonito, one of Asia’s leading fashion brands known for empowering women through thoughtful design. Her experience building a global community of confident, purpose-driven women inspired her to create tools that nurture the inner self,
not just the outer expression.

Crystal is a leadership expert and the CEO of Forest Wolf, a consultancy that develops future-ready leaders for Fortune 500 companies, and Co-Founder of Deep Human Club, a personal and professional growth community. Her work combines neuroscience, mindfulness, social emotional intelligence to help people grow with purpose and resilience. Her bestseller Deep Human, is now in its 5th printing.

Together, they designed the IAMWELL Journal to be more than a planner — it’s a science-backed, beautifully crafted companion for self-reflection and intentional living. Loved by founders, creatives, and professionals around the world, it’s your invitation to slow down, realign, and thrive.

Two women smiling and posing together at an indoor event, with other people in the background sitting and standing in a lounge or conference area.