Achieve your goals
and nourish your soul.

The Wellness Planner + Journal

True well-being, we believe, is a delicate harmony between achieving goals and nourishing your soul.
One should not come at the expense of the other. 

That’s why we created the I Am Well Journal, a beautiful eco-linen book
that helps you work smarter while caring for your inner world.
Inside, you’ll find yearly visioning, quarterly and monthly reviews, and daily goal-setting
guided by proven tools like the Eisenhower Matrix and Pareto Method.
Every page offers gentle structure and inspiration to help you grow into who you want to be.

Love,
Rachel & Crystal

Discover the I Am Well Method

Quotes from our Community

  • “We live in a complex world with multiple forces and noises pushing us in multiple directions. Creating space for mindfulness helps eliminate these noises to enable us to focus on what is important. I applaud the efforts of this journal in helping us achieve some calm and direction in our hectic lives.”

    - Tan Su Shan, Group CEO, DBS

  • "I love how the journal questions encourage mindful reflecting and clarity.”

    - Rowena Yeo, Chief Technology Officer & Global Vice President, Technology services, Johnson & Johnson

  • “It’s introduced the habit of reflecting on the highest leveraged work per week + an increased sense of progress, because in a sea of never-ending priorities, it’s good to know we have made progress on the most important items.”

    — Angelyn Tan

  • “Made me so much grounded as a person and achieved insane goals — running a full marathon, landing my first job, passing CFA level 1… and now, I’m living the reality that I could only envision a year ago.”

    - Wachel Ng

  • “It’s been 2 years of journeying with the I Am Well Journal, and it has truly become part of my daily rhythm… Each night, I take a few quiet minutes to plan the one main goal for the next day… Those reflections have not only kept me aligned but have also grown me deeply.”

    - Serene Wu @sundaysdawn

  • “I received my I Am Well journal as a gift from a close friend earlier this year, and it’s easily one of the best gifts I’ve received… It’s helped me slow down, reflect, and ask the important questions… The biggest impact? It gave me the courage to take a leap — shifting gears from a decade in consulting, strategy, and tech to becoming an entrepreneur.”

    - From our community feedback survey

Follow us on Instagram @iamwell_journal

Join us for the 21 Days of Journalling Challenge (starting 13th Jan) as we wrap up the month! Take this moment to embrace clarity and mindfulness, with our unique daily prompts to guide you through each day. Share your reflections and tag us—w

Meet the Founders

The IAMWELL Journal was created by two women passionate about helping people live
with clarity and intention — Rachel Lim and Crystal Lim-Lange.

Rachel is the co-founder of Love, Bonito, one of Asia’s leading fashion brands known for empowering women through thoughtful design. Her experience building a global community of confident, purpose-driven women inspired her to create tools that nurture the inner self,
not just the outer expression.

Crystal is a leadership expert and the CEO of Forest Wolf, a consultancy that develops future-ready leaders for Fortune 500 companies, and Co-Founder of Deep Human Club, a personal and professional growth community. Her work combines neuroscience, mindfulness, social emotional intelligence to help people grow with purpose and resilience. Her bestseller Deep Human, is now in its 5th printing.

Together, they designed the IAMWELL Journal to be more than a planner — it’s a science-backed, beautifully crafted companion for self-reflection and intentional living. Loved by founders, creatives, and professionals around the world, it’s your invitation to slow down, realign, and thrive.